7 Eleven

Case Study

The Background

7-Eleven has a major, exclusive money transfer partnership in which money transfer kiosk terminals are located in over 700 retail locations nationwide. 

The Challenge

To create awareness of the partnership and network among key remittance communities who are clustered around 7 Eleven locations. Conversion of awareness to increased lead generation and transactions. 

 

Key Activities

  • Insights
  • Creative 
  • Community events
  • Lead Generation
  • Influencer marketing
  • LAM
  • Multicultural media leverage
  • Amplification

Micro-Communities

  • Indian (Focus on Tamil, Punjabi, Gujarati) and Bangladeshi

Outputs

  • Insights report
  • Over 1.2 million combined reach across all channels
  • 5 unique pieces of creative for marketing and LAM POS collateral
  • 12 community media partners engaged
  • 40 Influencers engaged

Outcomes

  • Significant increase in awareness in key communities and 25% increase in terminal account sign ups and transactions across both target communities in a 12 month period.