Moneygram ICC 2015 Trophy Tour

Background

MoneyGram is an International Cricket Council (ICC) protected partner for its tournaments around the world including the Cricket World Cups in both One Day and 20/20 formats.

Challenge

Our challenge was to utilise ICC assets available to sponsors to generate traction, engagement, leads and accounts growth.

We needed to leverage access to the ICC World Cup Trophy to drive national awareness of MoneyGram services and offer. We were to organise a national trophy tour leveraging Diwali festivals in Sydney, Melbourne, Adelaide, Perth and Brisbane.

Key outputs/outcomes

The combined reach of communications campaigns was over 200,000 Indian community members, event exposure to more than 100,000 Indians and over 10,000 leads generated for MoneyGram follow up comms.