Department of Home Affairs


The Department of Home Affairs invested $40 million in an integrated communications campaign across 10 Asian countries and was interested in measuring campaign, message and channel effectiveness.


The challenge was for the Department of Home Affairs to engage and survey key communities at grassroots levels in target countries to measure campaign effectiveness.

We needed to conduct 35,000 surveys across six countries targeting specific segments.

Key outputs/outcomes

Major report measuring campaign effectiveness both quantitatively and qualitatively to inform spend weighting, wastage, partner and channel selection.