Real Madrid: An unreal experience
The highly anticipated Real Madrid – World of Football Experience will be making its world premiere in Melbourne this year, just ahead of kick-off at the 2018 FIFA World Cup.
With its June debut, Melbourne will be the first city to ever experience the state-of-the-art touring football experience and exhibition about the famed European club.
It will allow visitors to explore behind the scenes, experience the atmosphere and discover the culture behind Real Madrid in a football field-sized journey through 116 years of football history.
The club was awarded the title Best Club of the 20th Century by FIFA in 2000 and they have continued to demonstrate their strength as a team by winning 12 European Club Championships and 33 Spanish Club Championships in total.
Designed to engage football and sporting fans of all ages, the Real Madrid World of Football Experience will feature unique physical and digital interactive experiences, an immersive 360˚ cinematic match day experience, an EA Sports FIFA Arena and a stunning collection of the team’s most famous trophies and memorabilia.
The event was launched at the MCG by two Real Madrid legends Ronaldo Nazario and Emilio Butragueño.
Following its debut in Melbourne, Real Madrid World of Football Experience will continue to tour the world for five years, visiting a further 14 cities in a partnership between Real Madrid C.F. and two leading Australian entertainment companies, iEC Exhibitions! and TEG.