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OUR AUDIENCE

CulturalPulse has a deep understanding and experience in onshore and offshore markets

Multicultural markets in Australia
2 million reach
International audiences, primarily
for Australian companies
90 million reach overseas
Multicultural markets
in Australia

The Australian consumer market is highly fragmented:

Over 50%

of Sydney and Melbourne are from non-English speaking backgrounds

7 Million

Australians were born overseas

5 Million

Asian-Australians, growing over 40%

Key audience we can reach include (but are not limited to):

Cultural Pulse channels can reach 40 million in China

2.9 million

WeChat users in Australia

flag-China

2 Million

People of Chinese origin in Australia

1.3 Million

Chinese tourists in Australia in 2019

China

Is Australia’s largest Trading partner

183,000

Chinese Students in Australia

20

Chinese media outlets in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL CHINESE AUDIENCES, INCLUDING:

 

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

Cultural Pulse channels can reach 20 million in India

1.4 million

People of Indian origin in Australia

flag-India

90,000

Indian students in Australia

365,000

Indian tourists in Australia in 2019, with a 15% p.a. increase in VFR (Visiting Friends and relatives)

India

Is a core focus for Australian trade and diplomatic relations

Over 500

 Media and community organisations in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL INDIAN AUDIENCES, INCLUDING:

 

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

Cultural Pulse channels can reach 5 million in Korea

94,500

KakaoTalk users in Australia

flag-South_Korea

135,000

Koreans in Australia in 2019

281,000

Korean Tourists in Australia in 2018-2019

Korea

Is a core focus for Australian trade and diplomatic relations

Over 50

 Media and community organisations in Australia

90,000

Kakao Talk users in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL KOREAN AUDIENCES, INCLUDING:

 

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

Cultural Pulse channels can reach 5 million people in Kanagawa Prefecture (including Tokyo) and Osaka

475,000

Japanese tourists in Australia in 2019

flag-Japan

52,000

Japanese in Australia in 2019

1850

Japanese students in the Gold Coast in 2019

Japan

Is a core focus for Australian trade and diplomatic relations

Around 30

 Media and community organisations in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL JAPANESE AUDIENCES, INCLUDING:

 

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

Cultural Pulse channels can reach 400,000 potential students in Brazil and Colombia

150,000

Spanish speakers in Australia in 2019

154,130

Latin Americans in Australia in 2019

25,000

Brazilian students in Australia, and Colombia one of the fastest growing student markets

Around 20

 Media and community organisations in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL LATIN AMERICAN AUDIENCES, INCLUDING:

 

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

Cultural Pulse channels can reach 2,000,000 Filipinos in the Philippines

Fourth

Fastest-growing in Australia
(communities with population >200,000)

328,000

Filipinos in Australia in 2019

50

 media and community organisations in Australia

  MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL PHILIPPINES AUDIENCES, INCLUDING:

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

South Africa the largest community in Australia with 98,180 people in 2019

100

Music and cultural events across the year

290,000

Africans in Australia in 2019

50

 media and community organisations in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL AFRICAN AUDIENCES, INCLUDING:

 

CASE STUDIES

Major community events throughout the year

Around 45%

of NRL players are of Pasifika heritage

180,000

Pacific Islanders in Australia in 2019

Major

Diplomatic focus and engagement through sport

Around 50

 Media and community organisations in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL PACIFIC AUDIENCES, INCLUDING:

 

CASE STUDIES

Lebanon and Iraqi – major community groups

335,530

Arabic speakers in Australia in 2019

Arabic Muslim

community hold major celebrations around Eid and Ramadan

Major

Diplomatic focus and engagement through sport

410

Arabic media outlets and community organisations in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL ARABIC AUDIENCES, INCLUDING:

 

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

Cultural Pulse can reach 2,000,000 Indonesians in Indonesia

34,000

Indonesian international students in 2018

90,000

Indonesians in Australia in 2019

Major

Diplomatic focus and large number of students in Australia

Around 50

Indonesian media outlets and community organisations in Australia

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL INDONESIAN AUDIENCES, INCLUDING:

 

CASE STUDIES

TESTIMONIALS & MEDIA COVERAGE

SOUTH ASIA

EUROPE

SOUTH EAST ASIA

MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL AUDIENCES, INCLUDING: